The letter came with an offer of the red competitor. If the letter is opened, the offer of the yellow competitor appears – which is more like it. And if this one is opened, the offer of the green competitor shows – even better. And if you open the letter, the Sixt offer appears - which is the best offer. Typically Sixt,of course.

We picked the ex-customer up where he thinks he is at home: with the competition. And then we convinced him.

Typically Sixt: cheekiness wins, if you have the best offer.

The contingent available for this offer was fully booked after the mailing. About 12% of the inactive customers were regained. Since most of these customers signed general contracts, the mailing proved to be effective and repaid itself after one month only.