Cannes Lions

CAR INSURANCE

SAATCHI & SAATCHI, Milan / SERMETRA / 2005

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By the light of the candles we see a wall covered with ex voto offered by motorists to Saint Sermetra. A man kneels before the statue of the saint, but we discover that it's the night watchman, putting a ticket under the glass door of car insurance agency by Sermetra.

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