Cannes Lions

CAR INSURANCE

DEL CAMPO NAZCA SAATCHI & SAATCHI, Buenos Aires / ANSWER SEGURO ON LINE / 2005

Awards:

2 Shortlisted Cannes Lions
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OVERVIEW

Description

The objective was to bring the public's attention to the fact that their car could be stolen when they least expect it.On the banner we see a suspicious looking man. He is whistling and trying to look uninterested. When the banner is rolled over, the young man runs towards the cursor, grabs it and runs off screen with it.Super: "When you least expect it, you can be robbed." The Answer Seguro Online logo appears.Target group: Men and women over 25 years of age, who make active decisions regarding insurance and other services.

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