In cooperating with www.finn.no, the largest online marketplace for cars in Norway, we organized the specifications of each car in a way that our banner could read. The banner then generated content containing a customized text and picture based on that information. The banners commented the make, model, price, milage, colour, number of seats etc. Combined with a picture of the actual car, the message was clear, relevant and stood out from the rest. That is very important when the average Finn.no visitors spends over 20 minutes and views over 45 pages on each visit.