We used other brands to push our message and interacted with people in their normal day to day purchases.

An original way to engage consumers through a different media. It was surprising and perceived not as an advertising, but as an add-on of the ticket that shows how affordable buying a new car is, using the same amount they were paying for their purchase of food, goods, etc. as monthly fee for the loan.

In other words: a simple everyday purchase could be a new vehicle.

More than 300 cash registers were programmed during the Black Friday and the Christmas sales season.

The idea expanded through free press (radio, print media and it was also talk about in TV Shows) and social media.

Thanks to this and other actions, the Autoferia Popular 2013 moved more than 2 billion Dominican pesos in vehicles loans, a 50% increase over last year’s sales, creating more happy new vehicles owners across the country.