The challenge: presentation of the DS line to the Chinese market, and the world preview of the DS5 - the latest premium model for the international press. An up-market, avant-garde program carrying the brand signature "Creative Technology", for the day before the opening of the press days at the Shanghai Auto Show.Our recommendation: create an exclusive communications object DS World by CITROEN, an "architectural flash" at the foot of the tallest and most emblematic building in Shanghai, the Bottle Opener (Shanghai World Financial Center). An exclusive and original setting for the presentation of Citroen's ambitions in China, with the DS line and the international revelation of the DS5.

- A unique exhibition site never before exploited for an event / 28 days for set up / 3 days of brand presence.- A communications object providing unique visibility for the brand / capitalizing on the "Big Picture" in the heart of Shanghai- An upstream communications strategy / buzz on the internet, teasing on the Citroen fan page, direct display in Facebook, distribution of show on YouTube- An audacious architectural stage setting / organic volumes, 30m stage opening, 75m stage, repeat images, 3 show areas- Innovative technology / Video projection on a 100% screen area, multiple reliefs and perspectives in 4D, immersion sound system- A 50 minute show with 3 vehicle revelations for the Chinese public (more than 150 Chinese journalists present and 50 local VIPs), finale with 500 invited guests revealing the DS5 for all press and publics- Broadcast by satellite for internal Citroen publics (26 connected sites)- Coordination and management of 12 interview centers per pool of journalists, media center, private rooms for exclusive interviews

- Increase in fans on the Citroen page in Facebook: 86,000 before, 214,000 fans on April 22, 4 days after the show.- Over 110,000 viewings on YouTube as of April 20 on the two official sites- News and current affairs (TF1, France 2, Auto Moto, Libération, La Tribune, New Tang Dynasty Television, Yellow Odeon TV, Auto News 24, Argus Auto, leblog auto, Raceway News TV, Automobile Magazine.fr, BFM TV, AutoLine Detroit, Businessnews.com, Motorlegend.com, etc.).- Over 314,000 results on Google.com for searches "Citroen DS5 Shanghai Reveal"- 1,280,000 search results on Google.com for "Citroen DS 5 Shanghai"- More than 400 press clippings in France (source Argus).