To strengthen the business and differentiate from others in the category, Hertz must communicate the strengths of innovation, reputation, speed and service

We were inspired by old world travel posters and the importance of their simplicity and boldness. We thought it would be interesting to create iconic visuals that demonstrated the power of Hertz’s innovations within the concept of speed.

The campaign was a huge success and got a lot of press. Many people called asking for limited edition posters to purchase.