We used very special billboards to make chaotic traffic intersections safer. They allowed people to look around the corner – as if they were looking through transparent walls.To achieve this, we used a camera to film what was going on around the corner. A projector made the images visible on a corner billboard.

Our unique advertising effort which not only explained PRE-SAFE, but also made traffic a little bit safer, was a huge success.It wasn’t only talk of the town, but also generated a huge buzz within the online community around the world.