Cannes Lions
MERCERBELL, Sydney / NRMA / 2011
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Centered around the premise that a lot of people refer to their car as their ‘baby’, we came up with the headline, ‘Who else would you trust to look after your baby?’ This was brought this to life with a visual metaphor of replacing cars with real babies. We had babies crawling around the streets, babies pulling in to fill up and babies getting serviced. The extraordinary results proved that these cute, engaging TVCs drove the message home.
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