Cannes Lions
PUBLICIS BRUSSELS, Brussels / CAMBIO / 2010
Overview
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Credits
Outcome
The Cambio sharing card has triggered many positive reactions. More than signing up new subscriptions, the goal was to become known, to explain the principle behind Cambio, and to produce reactions and affinity. Mission accomplished. The mailbox collapsed under the weight of compliments and the number of clicks appreciably increased in the weeks after the sharing card was sent.
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