The 7 de Agosto is a zone that has over 25.000 garages and car spare part shops and our target was busy 90% of their time, with this in mind we decided to create the ACDelco video jukebox, were we had ads exclusively designed for a bar video jukebox, the most appropriate way to deliver the message on the remaining 10% their time. 4 different ads were developed using the same looks as the videos that were on the video jukeboxes.

We made our brand visible in a place that seemed to be impossible. Our ads were so successful that it made the mechanics request them to our sale representatives and this generated a relationship between the mechanics and the brand. This was reflected in the increase of our sales.