Pioneer is widely recognized as one of the best suppliers of car audio hardware in the world. As a strategic extension of the core advertising campaign, the new website reinforces how Pioneer brings life in your car to a new intensity. Users engage in a realistic world where integrated marketing efforts leverage off-line campaign components. Users can interact with live action scenes that all take part in guiding the user independently of the central navigation.

Downloadable media components, streaming audio and detailed product information all work to emphasize that Pioneer delivers a more exciting in-car experience.