Cannes Lions
LEW'LARA\TBWA, Sao Paulo / GRABER / 2010
Overview
Entries
Credits
Execution
Considering the segmented target public – just car fleet owners – the best way to talk to them was to create a direct channel. It cannot be ignored that this group of people has a busy way of life. What they miss the most is time.
Outcome
Today, over 50% of Brazilian car fleets use a satellite tracking system. In most cases, the system is a Graber.
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