Develop a memorable piece that is unique and useful for each businessperson who is in contact with commercial advisors and Sundown executives. Having in mind that a business card is the first approach that a company has with other people, we decided to turn it into a tool that protects you from the sun. In addition to providing clear, serious, and trustworthy information for business, the execution of this project was executed under a reasonable budget.

The design needed to be original and simple, which led to our decision of making use of the sun by including a sun clock on the business card. By lifting a small tab we could take the best from the sun and give people a memorable, unique and special piece that made Sundown the first option to make business.

The impact was immediate. Sundown has gained recognition in the pool of commercial competitors leaving behind a footprint on the minds of people who are in business with the brand, whether they’re clients or providers. From the beginning Sundown is putting forward a concept and a clear difference that impresses and allows their clients to have an open mind in terms of what the brand can do for them.