Cannes Lions

CARDHU WHISKY

STORM DIGITAL COMMUNICATIONS, Madrid / DIAGEO / 2004

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Imagine closing your eyes and travelling to the valley of Speyside in Scotland, the land where Cardhu is born. This is the site's proposal, a trip where the user must exercise all of his/her senses, especially his/her hearing. If one listens closely, one can perceive the intense colour of the barley fields, the deep scent of the heather, hear the rippling of the spring or taste the passage of time in the Scottish highlands.The visitor can also take a step-by-step video and interactive tour, offering the secrets of Cardhu tasting process. To end the visit, one could participate in a sweepstakes to win a trip for two to Scotland.

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