There’s nothing we humans do better than harming the environment, by overusing natural resources to produce energy.

Care, a Malaysian contraception brand wanted to play its part in spreading awareness about Earth Hour and how it can benefit the planet.

Instead of simply riding the wave and showing our solidarity for the global movement, we encouraged consumers to switch their lights off during earth hour and while they’re at it, put their own energy to good use, by making the most of Care's products.

60 different condom pack designs were created to help spread awareness about earth hour and subtly position it as the perfect time to try the products out too. Each pack featured a suggestive design that when paired with an innocent choice of words encouraged consumers to save energy and use their own too.