Careem is a car booking app that is already operating in 49 cities across Middle East, North Africa and South Asia (MENASA) region. This video was a follow on from a hugely successful viral video created in Dubai for their initial launch. They wanted a similar video for Qatar. To get the exposure we needed for the budget we had we needed to maximise the power of social media. To do this we had to make sure our campaign went viral.

We leaked the unbranded teaser through key influencers via whatsapp. They immediately uploaded the video to their social media site asking their followers 'is this real?'. Within a few hours it was picked up and shared around Doha and then the region.