Wunderman developed a site for the American Institute of Certified Public Accountants that specifically targeted a new student based audience. The site is visually engaging and compelling experience rich in information meant for the student still in high school or college who may be considering a career as a certified public accountant. What makes this entry special? Wunderman successfully targeted the student market and broke the mould by creating a site that was very far out of the generally expected experience of a certified public accountant. The site raised awareness among the target audience and made them consider a career path as a CPA. What makes this entry a great idea in its context? It is visually stimulating and compelling experience that offers an unexpected level of interaction with a formerly considered 'dry and dull' career option. Was this entry successful? As of this early date we know that the average site visit is 14 minutes and students are interacting with the content. One third of all visitors revisit the site. Great early results!