Cannes Lions

CAREER TIMES

LOWE BULL, Cape Town / INDEPENDENT NEWSPAPER / 2011

Awards:

1 Silver Cannes Lions
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Description

This campaign was created to establish awareness about the effectiveness of the Career Times. A print ad was inserted into the Career Times inviting people to audition to get a job as a voice over artist. Applicants simply needed to call a hotline and leave a 30 second voice demo showcasing their talents.From over 1,500 messages recorded, one winner was selected for each spot and awarded the job - becoming the voice over artist in a radio ad which became a testimonial to the effectiveness of the Career Times.The advert showed that anyone reading this supplement could find a job.

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