This campaign was created to establish awareness about the effectiveness of the Career Times. A print ad was inserted into the Career Times inviting people to audition to get a job as a voice over artist. Applicants simply needed to call a hotline and leave a 30 second voice demo showcasing their talents.From over 1,500 messages recorded, one winner was selected for each spot and awarded the job - becoming the voice over artist in a radio ad which became a testimonial to the effectiveness of the Career Times.The advert showed that anyone reading this supplement could find a job.