To launch carhistory.com.au as the primary brand for information on used vehicles, we utilised the insight that all used cars have a colourful history. We depicted the background of a car being bought by an unsuspecting purchaser, showing that if they had seen a carhistory.com.au report they’d have known the vehicle wasn’t what it seemed

Overall site traffic up by 54% across entire period.Direct traffic as at March 5 283% higher than prior to advertising.Organic search as at March 5 257% higher than prior to advertising.Keyword traffic on brand as at March 5 260% higher than prior to advertising.Overall site sales volume 237% higher than prior to advertising.Site conversion rate 184% higher than prior to advertising.

Active motor dealer sign ups increased by 496%.Sales volume to dealers up 259%.