Cannes Lions

CARLING BEER

BEATTIE McGUINNESS BUNGAY, London / COORS BREWING COMPANY / 2010

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We stranded our friends on a desert island, where all evidence points to them having spent a very, very long time. Suddenly, salvation appears on the horizon in the shape of a passing ship. But salvation here has a price, one of them has wandered off, and can’t be found.The choice between rescue and their friend proves an easy one. There’ll be another ship, one day, maybe. There’s only one Jamie. In the meantime, let’s make good with our legs and we’ll be out of here by the end of the century.

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