We wanted to create bottles with impact in the bar environment while still maintaining the brands deep roots. There is something quite unique about the raw beauty of the Nordic region from the landscape, to fashion, to industrial design and architecture. Our objective was to hero a simple design while celebrating Carlsberg’s birthplace.

Utilizing white as the dominant color allows the design to literally shine on shelf in dark environments. Each bottle tells its own Nordic story while forming a larger narrative for the collection. Retaining Carlsberg’s green and leveraging their logo’s hop leaf front and center resulted in an iconic range that pushes the brand forward while staying true to its legacy.

The new campaign has recently launched in 11 countries: Portugal, Russia, Poland, Sweden, Norway, Switzerland, Belgium, Malta, Iceland, Cyprus and Holland.