Cannes Lions

CARLTON MID LAGER

CLEMENGER BBDO MELBOURNE, Melbourne / CARLTON UNITED BREWERS / 2012

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The “Spending too much time with your wife” radio campaign is the latest work from Carlton MID’s long running Stay a Little Longer campaign. The Stay a Little Longer work has always encouraged men, who are at the age of having kids, mortgages and work stress, to spend a little more time with their mates at the pub drinking Carlton MID. This campaign simply highlights disastrous consequences of not adhering to this advice and spending too much time with your wife. .

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