Online commercial for Carnival Corporation

The experience takes users through 6 questions which tap into possible cruising factors such as desired destination, cruising companion and activity interests. Answers were strategically aligned to the 9 Carnival Corp brands. Upon completion of the quiz, a cruise persona was assigned and a range of cruise options was offered. With 30 personas available (15 for males and 15 females), the quiz aimed to provide new cruisers with the best possible cruising experience that would be right for them. Users could then enter to win a free 3, 4, 7 or 10 day cruise for them and a guest on select brand lines.

Over the course of the campaign, the Cruise-a-nality site saw a greater than 50% conversion rate.