Due to the limited budget, we chose to use 3D illustration to do this print ad, so it can better demonstrate the details, and make more visual impact to consumers. In this way, it can also relate the print ad idea to brand.

Consumers are impressed by overall feeling of wild world and Yeti's looking.

Value brings to brand: make consumers resonate more with Skoda Yeti. Value brings to consumers: help them demonstrate their character of wild nature through driving Yeti.