If you ask an American to name a carpet cleaner, they’ll say “Stanley Steemer.” This campaign elevates that fame to the level of expertise (and possibly fanaticism), and rather deftly points out that you don’t have to get rid of old carpet—we can save it.Not only has Stanley Steemer seen significantly increased sales since this ad began running: by monitoring social media, we’ve found it’s a hot topic at a cultural-influencer level. Here’s a sample tweet from a random stranger: “Found a Shuttle Mini-PC by the dumpster at our apt complex. I feel like that Stanley Steemer guy “Nooo! I could have saved this one!”