Engage consumers with an unexpected promotional idea: go back to the Sixties, go back to the years of economic boom.

Just for a day, prices go back to 1961.We go back from Euro to the old Italian Lira: the Carrefour market sells some products with the same price and currency as they had in the Sixties.

20.000 customers in a day.+25% of customers in the next few days.+200.000 € (387.254.000 Lire!!!) earned by the Carrefour Market store in just one day.The promotion had also a huge mediatic success. Italian newspapers and blogs talked a lot about it and the initiative also obtained a huge thumbs up from the Facebook community.