Shortly prior to the start of the European Championship, a guerrilla and ambush marketing campaign was carried out in order to attract interest and generate press coverage: A 'car soccer match' was played out between Austria and Germany during the peak rush hour on Vienna's Ringstraße. 10 Swifts in red and silver, 1 'ball' car as well as a Swift 'referee' twice drove three circuits. On board were 10 celebrities from the world of sport and entertainment, as well as 24 journalists from motoring and society editorial departments. Traffic light stop lines in front of the Museum of Applied Arts and the Burg Theatre served as goal lines. Each car, which was able to cross these lines directly behind the ball car, scored a goal for its team.

The match was transmitted live on the Internet via webcams in all of the cars and, for the first time in Austria, there was a live transmission on screens in the Vienna underground railway and bus networks!

The live Internet transmission was followed by a total of more than 15,000 viewers. There were approximately 580,000 spectators in the Vienna underground and bus networks. Press reports were published in 15 Austrian daily newspapers and magazines such as Auto Bild, Die Presse, Heute, Kronen Zeitung and Sportwoche.

There were TV reports on SAT 1 (4:00 minutes in the 'Go!' motoring magazine), on ATV (3:18 minutes in 'High Society') and Puls 4 (2:12 minutes in 'VIP-Lounge').