Description: We created the Subaru Impreza Shakedown to leverage the online activities of their target audience and showcase the redesigned 2006 Subaru Impreza. This PC-based game invites gamers to customize and drive an Impreza model, and participate in a virtual online rally race competition. Game players competed against each other through four stages, culminating in a championship race for the grand prize: a trip to the famous O'Neil Rally School. Notably, the game was designed in 3D Flash format, allowing for a high quality gaming experience in which 95% of players did not need to download software to play.