Cannes Lions

CARS

ANR.BBDO, Gothenburg / SMART / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

“The world’s smallest showroom”. We found the smallest premises we could in the City of Stockholm and opened a showroom. A small car should have a small showroom. The premises was on one of Stockholm’s most popular shopping streets.

Outcome

Sales increased by 300%.

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