Cannes Lions
McCANN WORLDGROUP THAILAND, Bangkok / CHEVROLET / 2010
Overview
Entries
Credits
Description
To sell more cars, we needed to find more about the potential buyers. Waiting for car buyers in the showroom is an old trick but finding their phone number is a new one. Introducing a new way to collect databases using an interactive billboard game. The first billboard-phone game ever in Thailand. Use your phone to maneuver the cars and play the game on the billboard. A car football game and a racing game were introduced all over the country with launch events and a road show. The campaign drew 3 times more attendees to the event. The game was played 69,030 times, 42,400 phone numbers were collected. 33% of total players turned into customers. The clients were happy! Most importantly, everybody had fun!
Execution
The first billboard-phone game ever in Thailand. Use your phone to maneuver the cars and play the game on the billboard. A car football game and a racing game were introduced all over the country with launch events and a road show.
Outcome
The campaign drew 3 times more attendees to the event. The game was played 69,030 times, 42,400 phone numbers were collected. 33% of total players turned into leads. The clients were happy! Most importantly, everybody had fun!
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