The layer introduced the possibility for the user to interact with the trailer, allowing them to take the car and drive it around the page and put it back to continue watching the clips.

The display of the second campaign had 3 major components. Every ad placement within each site was integrated in such a way that they all interacted with the user and with each other at the same time, and to reinforce this interaction.

The online campaign was directing to a website with an online game featuring all the main characters of the movie.