Cannes Lions
Y&R COLOMBIA, Bogota / SALVI FOUNDATION / 2013
Awards:
Overview
Entries
Credits
Description
We created the first app that transforms the song frequencies in vibrations so that deaf people can feel music in their Smartphones through the phone vibrator.
Execution
The strength of this idea is that we gave to the deaf people a tool so they can feel the music anywhere on their Smartphones.
The originality, is that we use an item that people use all day as phone vibrator and gave him a different purpose using him for deaf people can feel music.
Outcome
The app has already been downloaded by more than 8,000 deaf people. Local media have spoken of the application, they done interviews and for the first time in the country the deaf people really feel included in the society.
Similar Campaigns
7 items