- Situation

We were evicted from our home due to pressure from neighbors and the police.

- Brief

We needed to reclaim our safe place to continue working for the transgender community.

- Objectives

Raise our voices and donations to get a new place, in a way that was truthful of who we are and empowered us rather than relayed on pity.

CASATRANS.CO is a website where people can donate and support our cause. It's also a way for us to speak up and stand for what we believe in. We created a virtual house and sold it bit by bit. People could explore different rooms, choose from over 250 illustrated pieces, and buy them to help us get a real home.

Each piece had a story, told in a fun and light-hearted way, just like our community. We wanted to celebrate them and avoid making people feel sorry for us, which often happens with stories like ours. Every room, like the "Hall of Memory," honored our sisters who were killed and everyone affected by violence because of their gender identity.

Even though we had already come out and had a well-established organization which brought together the entire transgender community, the context of the eviction put us in a very difficult situation where we needed to reclaim our home without any means to obtain resources. It was precisely out of nothing that the idea emerged to sell a house we didn't have to get the one we needed.

"We sell the house we don't have to get the one we need."

Raising funds for a social cause is a challenging task, but it's even more difficult for a community like ours, which faces constant rejection and discrimination.

That's why we decided to launch CASATRANS.CO by using the most powerful tool we have: art. Because ultimately, it doesn't matter if someone decides to "come out of the closet" if there's no house that welcomes, offer support or help when they might need it.

Our e-commerce featured 14 different rooms, where we symbolically sold each part of a house: bricks, tiles, doors, faucets, toilets, and more than 250 unique objects. These elements were designed by artists with diverse backgrounds, mostly from the LGBTIQ+ community.

We reopened CasaTrans operation using the most powerful resource: art. A place dedicated to protecting trans rights, where we were able to once again provide health, psychological, and cultural services to over 600 trans women, sex workers, webcam performers, community artists, leaders from social organizations, trans women living on the streets, and trans women in detention.

Additionally, the visibility generated by our initiative served as support for the efforts being made to present the Trans bill before the congress of the republic.