EOS is a Belgian magazine that covers 3 major topics: nature, science and technology. But EOS magazine is very little known on the internet. The brief was to increase online visibility for EOS magazine and increase traffic to their website and social media feeds. We launched the EOS Talking Tree.

A 100 year old tree in Brussels, that shares his daily life with the world on the best known social media. To let the tree talk, we equipped him with sensors, that monitor what he goes through every day. Those sensors are connected to custom made software, that translates the data into: words on Facebook and twitter, videos on YouTube, photos on flickr, and sound on soundcloud. People could follow and subscribe to his feeds on Talking-tree.com. With all the sensor data, the custom software automatically generates thousands of tree emotions.

We launched the EOS Talking Tree. A 100 year old tree in Brussels, that shares his daily life with the world on the best known social media. To let the tree talk, we equipped him with sensors, that monitor what he goes through every day. Those sensors are connected to custom made software, that translates the data into: words on facebook and twitter, videos on youtube, photos on flickr, and sound on soundcloud. People could follow and subscribe to his feeds on Talking-tree.com. With all the sensor data, the custom software automatically generates thousands of tree emotions.

After a few days he had more than 25.000 friends, fans and followers on his social media feeds.The talking tree was picked up by leading technology, nature and science blogs, websites, and news channels with more than 800 000 page views.The spreading continued through social media, with over 10.000 tweets, facebook and tumblr posts and more.The tree's website was visited over 350 000 times and his uploads were viewed by over 75 000 people.National and international press talked about the tree on TV news, radio shows and websites.The traffic to the Eos website and social media feeds increased by 600%