With 30,000 people a day visiting Mohegan Sun, how could we encourage more of these visitors to share their experience online? Enter the Shine 360°.Shine 360° is a 24-foot wide, 360-degree permanent installation in the casino. It uses 48 high-speed cameras to capture a moment from all angles, making it the first installation to use this type of glam cam technology for a brand-sponsored social media campaign. The footage is compiled into a 360-degree video, allowing visitors to instantly share their own 'frozen moment' on all their social networks.

Shine 360° launched at the beginning of March 2012. It was announced in a press conference attended by numerous regional and national reporters. We also advertised the launch to current Player’s Club members using the casino’s current CRM methods. Finally, the installation was heavily promoted throughout the property.

The client was very pleased with the finished installation. According to the VP of marketing communications, George Galinsky, “The media value in digital alone is just going to be incredible”. Thousands of visitors have already tried out Shine 360° and shared their experiences on social media in the installation’s first few weeks. It is still too early to more precisely determine its consumer impact, but all signs point to the installation being a success.