A Europe-wide campaign has been developed in 8 languages for the CASIO Dynamic Collection to boost sales and support retailers. Basic idea: The CASIO radio controlled watch as a beautiful woman. In the TV-commercial, she is our hero’s constant companion, turning up with the exact time.

The campaign’s core element: the internet. Online banners lead the target group to the product website’s microsite to view an interactive version of the TVC. Highlight: The viewer enters his mobile number and watches the web-commercial. Amazingly his phone rings, the sexy Supergirl talks to him and guides him to the next CASIO dealer.