Many companies face the same problem. They have excellent product features, but they are not fully recognized by users or the public. On the other hand, the public does not entirely trust companies’ one-directional promotions, so it is necessary to provide a channel for the public to collect and share information.

The idea and strategy of Catalog for All are to entrust brand feature communication to users.

Catalog for All, the catalog making together with users, entrusts brand feature communication to users, and has raised users' brand understanding up to 83.3%.

The size of cataloged features change according to the number of “Likes” and comments which visualizes the ranking of brand features “Liked” by the public in real time.

User support (“Likes” and comments) of particular product features spread through-out social media. Users who visit the website after viewing support on social media services create a promotional cycle.

▼ Catalog for All raised users' understanding of brands up to 83.3%.

(Based on research conducted by Hakuhodo i-studio, comparing Morinaga Milk Industry's brand website to its website that incorporated Catalog for All)

▼ The number of people who want to buy the product after looking at Catalog for All increased up to 41.7%.

(Based on research conducted by Hakuhodo i-studio, comparing Morinaga Milk Industry's brand website to its website that incorporated Catalog for All)

▼ Fan acquisition rate increases by more than 1.5 times.

▼ More than 12 Japanese and foreign companies have deployed this system.