Falabella understood that shopping is an emotional impulse, and so it developed a catalogue that responded to people’s emotions.

With our catalogue of emotions we managed to transform a rational purchase into an emotional purchase.

- With only 43 campaign tweets times during one week. We got a total of 13,810,000 impressions on Twitter.

- The Catalogue of Emotions added a total of 1,753 followers to Falabella’s Twitter account.