Cannes Lions

CATALOG OF EMOTIONS

LEO BURNETT COLOMBIA, Bogota / FALABELLA COLOMBIA / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

Falabella understood that shopping is an emotional impulse, and so it developed a catalogue that responded to people’s emotions.

With our catalogue of emotions we managed to transform a rational purchase into an emotional purchase.

Outcome

- With only 43 campaign tweets times during one week. We got a total of 13,810,000 impressions on Twitter.

- The Catalogue of Emotions added a total of 1,753 followers to Falabella’s Twitter account.

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8 items

3362 Falabella.com

LEO BURNETT, Bogota

3362 Falabella.com

2022, FALABELLA COLOMBIA

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