We have captive audiences who come to Max itself – either for a doctor visit or they are waiting for patients recovery. We can coax them by effective communication to get a check done.

The campaign is based on a powerful visual idea, where we have showed that the people are with the baby wild animal in very relaxed mode, whereas, these animals are dangerous.

Thus, sending a simple message to the audience, that anything can be tackled easily, when it is small or at an early stage. A simple visual language to make people understand the importance of the Preventive Health Checkups in their life.