Cannes Lions
WIEDEN+KENNEDY, London / ARLA / 2013
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Designed to jolt people out of their milk-buying apathy and maintain Cravendale’s dominance in the UK’s filtered milk market, the campaign brings to life a mental flight of fancy of what could happen if cats grow opposable thumbs. In Catnapped, Bertrum - megalomaniacal leader, sets about brainwashing an army of hapless milkmen in his on-going quest to steal Cravendale.
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