On July 29th 2014 – International Tiger Day – we launched a cat video on with a mission on YouTube, Facebook and Twitter. The world’s favourite social felines, including Lil BUB, Princess Monster Truck, Nala Cat, Spangles and more, came together to save the tigers on International Tiger Day. The Cats Save Tigers film is not just cute, but carries a serious message too. It encouraged cats across the world to take part in the cat cause by creating a cute meme on our campaign page, spreading the message across the internet.

The video and supporting Cats Save Tigers ‘meme’ maker were loved and shared around the world. Generating a reach of over 60 million, with buzz mentions of the campaign coming from huge influencers like YouTube’s official channel on Twitter, People Magazine and 90’s music legend MC Hammer. As well as over 200,000 likes on Instagram photos. International Tiger Day 2014 was definitely the biggest one so far, and Greenpeace reached a completely new, younger audience to call on for their continuous work and upcoming initiatives to save the tigers.