Since 1987, Joseph Kony has abducted more than 30,000 children in Central Africa and forced them to be child soldiers in his Lord’s Resistance Army. KONY 2012 is about the millennial generation—a generation that intuitively understands that where you live shouldn’t determine whether you live. As demonstrated by Invisible Children’s success over the last eight years in raising awareness about the Lord’s Resistance Army and the children who have been abducted to fill its ranks, this generation feels a self-imposed burden to make “justice for all” a true and universal principle. That starts with stopping the world’s worst war criminal in 2012. KONY 2012 is the entry point to a comprehensive plan to end this violent conflict permanently.