Cannes Lions

Caveman

LANGLAND, Windsor / TAKEDA / 2020

Film
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Overview

Entries

Credits

OVERVIEW

Background

Paediatric patients with immunodeficiency that have been prescribed CUVITRU, and their caregivers who administer treatment.

This film is designed to be watched by patients and caregivers together, helping patients to understand CUVITRU and its administration in a friendly, unintimidating way and helping caregivers to feel confident about home infusions.

Execution

The film opens with a narrator introducing Krug the caveman and his daughter Kiri, who are fishing in the forest. The narrator reminds them that Kiri needs her infusion of CUVITRU.

The family return home for Kiri’s treatment. With the narrator carefully explaining the process, Krug demonstrates all the steps needed to give Kiri her infusion, offering helpful tips along the way.

When the infusion is complete, Kiri returns to playing with her mammoth toy.

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