Cannes Lions

CDC

ARNOLD WORLDWIDE, Boston / CDC / 2013

Awards:

1 Bronze Cannes Lions
Case Film
MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
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Description

Everyone knows smoking kills. But few think about what it's like living with a tobacco-related disease. The Tips campaign shows real victims and the consequences of tobacco on their lives. From experience, they give helpful 'tips' on dealing with your life if smoking leaves you in the same condition.

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