“In the Game of Roads, CEAT Helps, the concept of “Be Idiot Safe” campaign was evolved to the next level. CEAT Tyres’ superior grip comes to rescue as a jaywalker avoids an accidental collision. Raises awareness on road safety and the benefits provided by CEAT superior Grip. Presentation to have elements of satire and humour. The TVC shows a jaywalker sprint through traffic, forcing the vehicle to brake instantaneously. This creates a ripple effect as everyone stops what they are doing busy staring at the jaywalker anticipating a collision—all in freeze frame. Amidst the chaos, a motorcyclist screeches to a halt gaining attention of the crowd causing a series of mishaps in the background; however, the motorist and the jaywalker remain to be safe with the help of 'CEAT Superior Grip Tyre'.