How to expand knowledge on exfoliation through media, if we only had a single page ad? We took a conventional page ad and made it interactive, in a way that we could communicate the most complex attribute to explain: exfoliation.

We gave it life, making women feel the experience in a tangible, practical and simple way. We made exfoliation a clear action, through 3 basic steps:1. Feeling a rough texture, simulating rough skin2. Peeling off the rough layer, to exfoliate the rough skin3. Revealing smooth sensation texture, simulating exfoliated skinWe exfoliated the most read magazines for women in Colombia such as "TV y Novelas" and "FUCSIA"

We Exfoliated the magazine through senses, activating the brand in users´ minds, thus, increasing TOM in 21%.Women not only experienced and interacted with the piece, but they also sought for our product, which increased sales by 16% only 6 months after LUBRIDERM CELL RENEWAL LOTION was launched. This represented 10% of the total sales of the brand, positioning Lubriderm as the category leader in the minds of consumers.