To create branding collateral to be used instore, which conveys Virgin Mobile's various brand pillars through quirky messaging on instore graphics, posters and bags.

A photographic campaign was built by creating four composite shots - 1 image per headline message. Each shot concept builds upon and supports the main message whilst incorporating various other brand messaging. These shots are then used either in full or cropped on various media instore.

Thus far the collateral has been well received by the public.