Forty of the most influencing bloggers of the country participated and spread within their networks our promotion, achieving up to 1.000.000 direct impacts in less than 2 months (Hundreds of posts where generated). The most important digital Media of the country echoed the promo covering it as the most innovative initiative within the mass consuming products. The web at present has 18.000 subscribers (still growing: 150 new subscribers per day even after the communication campaign has come to an end). We had a lot of references in Social Media: 3.000 friends in Facebook and hundreds of followers in Twitter