Cannes Lions
ANDERSON DDB HEALTH & LIFESTYLE, Toronto / WYETH / 2005
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During a charity walkathon, the "hero" woman runs leisurely, while the second woman looks busy, having to eat while running. The "hero" has taken Centrum, and because the second woman hasn't, she must eat recommended amounts of the right foods. It's difficult for her, therefore she should've taken Centrum also.
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